My April, 2010 Montana InBusiness Monthly column
Having clear written policies concerning your business is good business. You might already have notices posted at your place of business, such as “No Shoes, No Shirt, No Service,” as well as more serious boilerplate printed on your sales receipts concerning product returns and warranties.
But are you forgetting your online business presence? You have clear policies available for your customers who walk in off the street; having clear policies online is also a good idea, because you may have just as many people viewing and using your Web site as the customers who visit your “real” store.
Any business with a Web site needs a clear outline of what kinds of information that business collects online, what is done with it and how it is protected. Check any newspaper or news site for recent stories of privacy gaffs and breaches of personal information at Web sites and you’ll see the need, even for a small business.
Those cookies might be first-party cookies – from your own site – or third-party cookies, from the advertisers themselves. Those advertisers will inform you of their cookie polices and should provide the necessary privacy statement to put on your own site.
Does your site have outbound links? You might want a “leaving page” that states to your users that they are leaving your site and that the linked site will have different privacy policies.